The fruit marketed by VISA FRUITS comes from the best fruit-growing areas in Catalonia. The Lleida area and the counties of El Pla d'Urgell, L'Urgell, El Segrià, Les Garrigues and La Noguera, in particular, boast a deep-rooted and recognised tradition of high-quality fruit production that goes back to the first half of the 20th century.

Production in these regions is based on small and medium-sized farms offering a high level of specialization, expertise and technical skills. These farms produce varieties of all types of sweet fruit known for its taste, texture, firmness and high sugar content.

VISA FRUITS markets selected varieties of apple and pear supplied mainly by local family-owned farms. VISA FRUITS' main plant selects at source the finest fruit produced by farmers integrated in PLADGOL.

VISA FRUITS' specialists liaise with producers to decide on the best time to harvest the fruit to ensure that the highest quality levels can be reached and to guarantee compliance with strict presentation and size criteria and the standards set beforehand as part of marketing policies.

At the central plant, the selected fruit goes through a cold storage process in facilities boasting innovative technologies.

All the stages of the process are designed to produce a high-quality food product marketed in a variety of formats under the VISA FRUITS and POMAGOL & PERAGOL trademarks, well-known for many years now in fruit markets.